Target the US-Asian Market

LANDMARK AWARD-WINNER!
Increase profitability, effectiveness, and productivity by avoiding intercultural mistakes with the first book on designing, marketing, and selling to Asians on both sides of the Pacific! With the explosive growth in Pacific trade, can you afford not to know as much as you can about this hidden, underserved market? A must-read for every Asian American who wants to be on the cutting edge when conducting business both domestically and globally.

by Angi Ma Wong
ISBN 0-930377-03-6 $27.50